At the start of the year, PuRe hosted a dynamic webinar showcasing the hottest beauty and interior design trends
of 2025. Embracing the Newstalgic revival of Junk Journaling, our team brought each trend to life through beautifully curated junk journal spreads, blending creativity with PuRe’s expert insight. If you missed it, you can catch
the recorded webinar here and explore our trend insights below.
GOLDEN GODDESS
In 2025, Boomers and Gen X are embracing their feminine power like never before, stepping boldly into
the Golden Goddess Complex. This isn’t just a trend—it’s a movement, a declaration of divine confidence and
self-worth. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.
It’s all about celebrating your inner radiance and letting it shine outward.
It starts with rituals that enhance your glow—gold-infused facials for bright, firm skin and goddess braids adorned with golden accents for an effortlessly regal look. Makeup embraces warm, gilded hues, with e.l.f. Fine as Fleck Glitter Eyeshadow in ‘It’s Glit’ and molten champagne tones showing us exactly how we can add a sprinkling of celestial energy. Sun-kissed bronzers and radiant highlighters create a luminous, lit-from-within effect, as seen with the e.l.f. Glow Reviver Lip Oil in ‘Citrine Gleam’.
Light is playing a huge part in looks, as seen at Dior's Haute Couture show, where makeup artist Peter Philips crafted a fairytale-punk aesthetic featuring delicate blushes and clear lip gloss to maintain an ethereal vibe.
The trend of imitating pearlescent light and sunlight to achieve luminous skin is everywhere in 2025, perfectly aligning with the rise of divine feminine energy. It’s about capturing the glow of sunlight and reflecting it in every detail of your skin, embodying that inner radiance. XO KHLOÉ ties into this beautifully, empowering you to shine from within. Moroccanoil All Over Body Glimmer and Naked Sundays Golden Glow Body Cream are key to this trend, bathing the skin in liquid light, making every movement shimmer like a sun-kissed masterpiece. It’s a celebration of femininity, confidence, and the power to radiate your divine essence.
But the Golden Goddess Complex doesn’t stop at beauty—it moves into the home.
Homes will transform into sanctuaries of divine energy, with interiors embracing golden tones and textures. Expect gilded mirrors, warm metallic fixtures, and plush textiles in hues of gold, cream, and ivory. Statement lighting, like chandeliers dripping in golden accents, will create a celestial ambiance. Decor will incorporate intricate patterns, inspired by ancient goddess motifs, and modern touches like metallic wall art or gold-leaf planters.
Even functional spaces will embrace the trend. Kitchens will gleam with brass fixtures, while living rooms invite relaxation with golden velvet cushions and throws. This isn’t about over-the-top opulence—it’s about creating spaces that radiate warmth, elegance, and empowerment.
SHOP GOLDEN GODDESS:
XO KHLOÉ by Khloe Kardashian
e.l.f. Cosmetics Fine as Fleck Glitter Eyeshadow in ‘It’s Glit’
Moroccanoil Shimmering Body Oil
Moroccanoil Glimmer Shine
e.l.f. Cosmetics Glow Reviver Lip oil in ‘Citrine Gleam’
Naked Sundays Golden Glow Body Cream
Andrew Martin Lips Seduction Neon Artwork
LSA Gems Collection in Amber
Andrew Martin Blossom Pendant Chandelier
Brintons x Timorous Beasties Linen Damask
SURREAL SOIREES
Identified in Pinterest’s 2025 Trend Report, this decorating style turns hosting into an art form. Embrace whimsical tablescaping with curvy candlesticks, fantastical flowers, avant-garde glassware creations, and gravity-defying centrepieces. The vibe is quirky yet elegant, lively but sophisticated.
Tablescapes shine brighter this year with glimmering accents, drawing inspiration from the shimmering trends seen in beauty. Metallic finishes on avant-garde glassware and lustrous candleholders echo the glossy eyelids, pearlescent highlighters, and shimmering manicures that dominate beauty looks in 2025. Reflective surfaces and iridescent details create a magical glow that feels straight out of a dream.
Metallic finishes on avant-garde glassware and lustrous candleholders beautifully mirror the radiant aesthetics
of 2025. From glossy eyelids and pearlescent highlighters to shimmering manicures, these reflective surfaces capture the era’s obsession with opulence, light play, and ethereal luminosity, seamlessly bridging the worlds of beauty
and home décor.
The vibe is whimsical yet elegant, lively but sophisticated. Elevate your hosting game by taking cues from the beauty world add subtle sparkle, radiant colours, and luminous touches to your décor for dinner parties that feel
as enchanting as they look.
Curvy candlesticks, fantastical flowers, and gravity-defying centrepieces. In 2025, people will infuse their tablescapes and décor with modern surrealism and a touch of glamour. It’s Gen-X and Boomers driving this keeping-it-unreal party trend, identified in Pinterest’s 2025 Trend Report. This decorating style turns hosting into an art form.
Elevate your hosting game with these stunningly unreal elements—and watch your dinner parties become
the stuff of dreams.
SHOP SURREAL SOIREES:
e.l.f. Cosmetics Duochrome Liquid Eyeshadow
e.l.f. Cosmetics Bite Size Eyeshadow Palette in ‘Acai You’
e.l.f. Cosmetics Glow Reviver Lip Oil in ‘Opal-olgy’
Moroccanoil Luminous Hairspray
String Furniture Museum Candle Holder
Laura Hammett Living Lyndon Candelabra
LSA Folk Collection
Andrew Martin Graffiti Apple Sculpture
COSY ESCAPE
In 2025, finding comfort in the everyday takes centre stage, wrapping the world in a big, metaphorical cashmere hug. It’s a love letter to softness, warmth, and creating little sanctuaries from the chaos of daily life. This vibe is all about curating spaces and routines that feel like home—whether that’s through plush textures, soothing colours, or rituals that make you want to stay in your robe just a little longer. Cosy isn’t just a mood; it’s the movement.
In the beauty world, it’s all about indulgence that feels effortless. Enter the “Mocha Mousse” palette—a sumptuous mix of rich, toasty browns that’s basically your favourite latte in makeup form. This shade story is all over eyeshadows, creamy lipsticks, and glossy nails, delivering that perfect balance of cosy and chic. But it’s not just about the colours; beauty routines themselves are slowing down. Masks, oils, and buttery textures are no longer just skincare—they’re an experience, a moment to breathe.
Meanwhile, interiors are doubling down on the cosy factor. Moody earth tones like chocolate, indigo, and deep green are here to stay, wrapping walls and furniture in a vibe that whispers, “Stay awhile.” Textured finishes like limewash and plaster give spaces a perfectly imperfect, handcrafted charm, while layers of textiles practically beg you to curl up with a book (or binge-watch your favourite show). It’s cosy, but make it elevated—like a rustic cabin reimagined by your favourite minimalist influencer. Together, these trends are setting the stage for 2025 to be the year of cosy escapes, where every detail is a reminder to take it slow, breathe deep, and enjoy the softness.
SHOP COSY ESCAPE:
e.l.f. SKIN Suntouchable Fam
Malin + Goetz Cannabis Candle
DoSe by VH Sleep Tight Plus capsules
Drowsy Eye Mask
Moroccanoil Body Soufflé
MayrLife Liver Packing Wrap
Brintons Plato Bamboo Carpet
Agnella by Brintons x V&A Nocturne rug in Brown
String Furniture String Pocket in Oiled Teak and Metal Blue
Grythyttan Stålmöbler A2 Armchair in Green black
Laura Hammett Living Lulworth cushion
Laura Hammett Living Lawton Sofa
Laura Hammett Living Bryant Alpaca Throw
Andrew Martin Truman Large White Linen Sectional Sofa
Andrew Martin x Sophie Patterson Huntsman Cushion
Vispring Charlotte Mattress
Vispring Adjustable Wool Pillow
NEWSTALGIA
Newstalgia is defining design in 2025. Rather than a simple return to the past, this trend reimagines timeless styles through a fresh, modern lens. Consumers are moving away from the minimalist aesthetic to embrace warmth and personality, blending traditional craftsmanship with contemporary sensibilities. They value artisanal pieces made by skilled makers, investing in unique creations that merge heritage with innovation.
Expect to see updated versions of design classics—think new interpretations of frilly chair skirts, ornate wall panelling with unexpected colour palettes, and playful twists on heirloom shapes. This fusion creates spaces that feel both familiar and forward-thinking, offering a comforting sense of history while embracing bold, modern ideas.
This newstalgic wave also resonates in beauty trends for 2025. Iconic looks like winged eyeliner or rosy cheeks are given a futuristic glow, paired with experimental finishes like metallic accents and holographic sheens. Just as decor balances past and present, beauty reflects a harmonious blend of vintage inspiration and cutting-edge innovation.
Both in interiors and beauty, it’s all about honouring the past while confidently pushing into the future, crafting experiences that feel fresh, stylish, and deeply personal.
In 2025, radiant beauty is about celebrating skin that looks as healthy as it feels.
SHOP NEWSTALGIA:
e.l.f. Cosmetics Bite Size Eyeshadow Palette in ‘Acai You’
Malin+Goetz Leather Eau de Parfum
Andrew Martin Basil Flush Ceiling Light
Tom Howley Traditional Shaker Kitchen Cabinetry
Agnella by Brintons Floralia Rug in Emerald
Andrew Martin Tripod Floor Lamp
JUICY + RADIANT
Another trend we are seeing within the beauty community is embracing the juicy and radiant, where skincare and makeup products are designed to achieve a naturally luminous, hydrated look. Inspired by the idea of "juicy" skin—plump, dewy, and glowing—this movement combines advanced skincare innovations with minimalist makeup to create a healthy, radiant complexion that exudes vitality.
At the heart of this trend is a focus on skin barrier health and hydration. Products packed with hyaluronic acid, ceramides, and new-generation fermented ingredients are celebrated for their ability to deeply moisturise and restore the skin’s natural bounce. e.l.f. SKIN Thirsty Burst is a standout, providing intense hydration to keep skin dewy and fresh. Beauty enthusiasts are also gravitating toward hybrid products that seamlessly combine skincare and makeup, such as e.l.f. Putty Blushes, which offer buildable, glowing color while nourishing the skin. The Naked Sundays CabanaClear water Gel Serum SPF50N is formulated with the skin-loving plumping ingredients like Hyaluronic acid, Kakadu Plum and Vitamin E power up this quick drying SPF that leaves a bare face glow.
The trend also taps into the wellness world, with a rise in "serotonin-boosting" formulas designed to uplift both appearance and mood. Victoria Health’s Liposomal Vitamin C is a prime example, this high-strength, fast-absorbing formula offers the powerful antioxidant benefits of vitamin C to brighten skin, while boosting your overall wellbeing.
Additionally, innovative products like Malin + Goetz, Tomato Room Spray not only reduce odours but also provide an extra sensory experience, transporting you to Matthew and Andrew’s Hudson Valley tomato patch, while infusing your environment with a refreshing burst of energy.
In 2025, the Juicy + Radiant trend is about celebrating beauty that feels as healthy as it looks. This extends to your hair with Moroccanoil Treatment Purple, the latest iteration of their OG argan infused treatment. Specifically formulated to banish brassiness in blonde, lightened and silver tones, it adds radiance and softness to dull damaged hair. The result, which further elevates this holistic approach, ensures every strand shines with vitality.
SHOP JUICY + RADIANT:
Moroccanoil Moroccanoil Treatment Purple
e.l.f. SKIN Holy Hydration! Thirst Burst Drops
DoSe by VH Vitamin C Liposomal
Malin+Goetz Tomato Home Spray
Naked Sundays CabanaClear Water Gel Serum SPF50
ROOTS + RISE
Today, around 4.4 billion people live in cities. It’s no secret that our increasingly urban, technology-fuelled lives are taking a toll on our minds – with anxiety, burnout, and chronic stress on the rise. Against this bleak picture, however, is an emerging trend: the biophilic impulse to find refuge and healing in the natural world. Whether it’s refreshing your own outdoor space with inviting furnishings or immersing yourself in an idyllic wellness retreat, an increasing number of us are looking to nature as an antidote to our modern metropolitan lives.
This biophilic trend is also making its way into the beauty and wellness world. As we seek to reconnect with nature, there is a growing emphasis on treatments and beauty rituals that harness the soothing power of nature’s elements.
Biossance skincare, is an example of the commitment to nature by creating an alternative to shark squalane using biotechnology to create a skin-identical molecule made from sustainable fermented sugarcane saving their mission is to be 100% Reusable, Recyclable, or Compostable by 2030.
MayrLife Medical Health Spa perfectly aligns with this trend by offering a holistic approach to wellness that combines Doctor-led natural therapies with cutting-edge treatments. Known for its focus on rejuvenation and stress relief, MayrLife helps clients reset, reboot and harness the calming benefits of nature to heal inside and out. Featuring personalised wellness programmes to detoxify, destress and extend longevity, aimed to leaver you with a sense of balance and vitality. You can also take the wellness home with you from the spa with their signature supplements, beauty, lifestyle and organic nutritional products.
The Ful.Vic Health Acid Nail Cream taps into nature’s healing power to not only protect and condition your hands and feet but to also nourish your spirit. It’s formulated with Ioniplex®, a fulvic ionic mineral, found in the nutritious layer of soil that helps plants to grow and is capable of carrying 65+ minerals and trace elements directly into our cells. Paired with Coconut Oil, Vitamin E, and a blend of antifungals such as Tea Tree and Lemongrass oils to create a
multi-purpose cream that soothes and strengthens, a simple, natural way to care for yourself amid the stresses
of modern life.
Moroccanoil Scalp care collection bring the ritual of relaxation into hair care – Formulated with hand selected botanicals with bioactive antioxidants taps into the healing element and an aromatherapeutic blend of lavender, tea tree, and bergamot creates a sensory escape. It not only addresses the needs of the scalp effected by stressful and polluted environmental factors, it provides a spa-like experience in the salon or at home
SHOP ROOTS + RISE:
Moroccanoil Scalp Treatment & Care Collection
The Mayrlife Health Resort in Austria
Ful.Vic.Health Fulvic Nail Cream
Grythyttan Stålmöbler 2025 Collection
String Furniture Outdoor
LSA International Canopy Self Watering Planter
Andrew Martin 2025 Outdoor Furniture Collection
Andrew Martin Cove Outdoor 3-Seater Sofa in Indonesian Teak
Caesarstone Archetta Porcelain Worktop
Ceasarstone Smokestone Porcelain Worktop
Parador Untreated Cheverny Louvre Collection
Parador Oak Bardolino Natural, Herringbone
Andrew Martin Brooklyn Leaf Cushion
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